DATA PROTECTION

Privacy Policy

Last Updated: August 5, 2026

1. Introduction

At Vellum Dynamics, we respect your privacy and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vellumdynamics.com, schedule meetings, or interact with our web-based AI assistant (Vera).

Vellum Dynamics is a brand and DBA of NuBack Institute of North Idaho. By using our site or services, you consent to the data practices described in this policy.

2. Information We Collect

We may collect information about you in a variety of ways. The information we collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, email address, phone number, and company name, which you voluntarily provide when you fill out contact forms, schedule a call, or interact with our booking tools.
  • AI Chatbot Inputs: When you converse with our AI assistant (Vera) on our site, we record the text input and chat history. This data is collected to answer your queries and to monitor chatbot performance.
  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

3. How We Use Your Information

We use the information we collect to provide you with a premium, seamless experience, including:

  • Operating, maintaining, and improving our website and service offerings.
  • Processing appointment bookings, scheduling reminders, and responding to service requests.
  • Communicating with you via email, SMS, or phone (only when you have consented to such communication).
  • Analyzing chatbot conversations to improve natural language understanding, response accuracy, and service speed.
  • Preventing fraudulent transactions and monitoring against theft or unauthorized usage of our systems.

4. Third-Party AI Services & API Data Handling

As an AI agency, we utilize third-party subprocessors (such as OpenAI, Anthropic, and CRM hosting providers like LeadConnector) to process text inputs and orchestrate our AI assistant workflows.

We use secure, professional API endpoints for these services. Under the business terms of our primary API providers, data sent via these APIs is **not** used to train their public models and is kept secure. However, please avoid submitting highly sensitive, proprietary, or classified personal information (such as Social Security numbers or payment cards) into our public website chat widget.

5. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. We may share information with third-party service providers (such as calendar scheduling software, database hosts, or email delivery systems) solely to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to us, and they are required to maintain the confidentiality of your data.

6. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or limit the use of your personal information. To exercise these rights, or to opt-out of future communications (such as marketing emails or SMS reminders), please contact us using the details below.

9. Contact Information

If you have questions, comments, or concerns about this Privacy Policy, please reach out to us:

NuBack Institute of North Idaho dba Vellum Dynamics

827 W Prairie Ave

Hayden, ID 83835

Email: info@vellumdynamics.com

Phone: (208) 551-5477